Posted on 31 August 2009. Tags: Advertising, Business, corporate photography, events, Photography
Every business has its important events, like the inauguration of a new building, or the announcement of new management. The proceedings of most of these events need to be distributed to the staff as well as the media, for which you need pictures. Taking these pictures requires event photographers.
Photography for an occasion is an entirely different skill, as compared to other forms of this art like landscape photography or fashion photography. This is basically because events take place fast and the photographer has hardly any control over the proceedings. To be able to do well at event photography, a person certainly needs talent, plus he must also have a solid experience behind him. However, the biggest problem is that an event photographer does not get a retake.
You need to keep numerous factors in mind while picking a corporate photographer for an important company event. Ability to manipulate the equipment so that it works well indoors is necessary, because most company venues do not have any sunlight. You must also ensure that the photographer does not carry a low-end camera with low resolution or lack of adaptability to relatively darker surroundings.
You will avoid a lot of trouble if you go to a good agency, which will offer you the services of an experienced photographer. You can ask the photographer if he has worked on similar events before to ensure that he will be able to handle the situation well. Getting quality related information from the photographer’s previous clients can also be of help.
Last but not the least, you should try to familiarize yourself with the selected event photographer and communicate your expectations in detail. This step is the most crucial, because without correct communication it would be difficult for the photographer to figure out what your exact requirements are, and for you to be convinced about his services. In addition, a comprehensive discussion would put the corporate photographer at ease and he would be able to deliver his job adequately well done.
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Posted in Advertising
Posted on 26 August 2009. Tags: Advertising, Business, images, Marketing, Photography, photos, portrait photography, portraits
A portrait is a picture taken of a person or small group focusing on their face or expression while they are in a still position, also known as portraiture. This is to display the personality, mood and the likeness of the person or group. Portrait photography does not always have to have just the face in the picture, the whole body and background can be included as well. Generally the person or group will be looking strait at the camera during a portrait photo.
Unlike other styles of photography, portrait photography doesn’t usually include models. Graduations, special events and weddings are types of occasions where portrait photography is used, and later displayed in private homes. Many are done on studio with several backgrounds to choose from.
A Bit of History
Ever since the camera was invented people have been using portrait photography. It was, and is more inexpensive way then having your portrait painted and it is a more available method. People would sit against a background and were lit with natural light from a window. Portrait photography can now be more creative with the way technology has evolve since they can adjust light and move around more.
Methods of Light
A professional photographer has complete control over the lighting when taking portrait photographs in a studio. They can change the direction and the intensity. Kicker lights, fill lights, background lights and the main lights are a few of the different lighting terms.
The main light is the primary light source. The main light is generally positioned above or below the subject and at a 45 degree angle.The fill light is used to help eliminate shadows that are created by the main light. The kicker light is the light that brightens up the hair of a subject. This will help to add depth and to show the separation from the subject and the background. To add effects to the backdrops the background light is used to brighten up the background.
Posted in Advertising