Now more than ever it is important to be careful with your marketing dollars. Today we will go over some of the free tips and tricks that will make a huge difference in the cost of marketing as well as the amount of leads you can generate!
Using free websites like Squidoo, Yahoo360 and Google Sites are a great way to increase your online exposure. The fact that you can set these up in a matter of minutes is incredible and the further fact that they are free is AMAZING! The point of using these different sites around the internet is to have a web of properties where people can find your product or services and contact you.
Using free blogs is a way that you can generate qualified leads for your business. There are numerous services out there like wordpress and blogger which allow you to send out information on a regular basis. The best part of a blog is its ability to PUSH information out to the search engines, as opposed to websites where you have to wait for the search engines to come list you.
There is nothing as powerful as personal referral from a satisfied client to generate small business leads. The social networking platforms like Twitter, LinkedIn and Facebook now allow you to connect really easily with your past customers and potential clients. These services are all free to use and a great way for you to increase your online visibility WITH people who are predisposed to listening to your message.
Your email signature is the the most overlooked free marketing that the small business owner can utilize. You should have all of your contact information there including your name, your email address, your phone number and any other traditional contact information that people can expect you to have.
If you are a great (or even passable) writer, article marketing is a tremendous way to become an expert in your field. Writing a 600 word article takes very little time and could be the one thing a potential client sees. Make sure to focus on keywords that are relevant to your industry. The best thing about article marketing is that it tends to do well in the search engines and has a great potential for backlinks.
Make sure that you fill out all the contact information on any site you sign up with. Many people neglect to fill out contact forms completely, missing chances to add a link to their website or blog. Additionally. if you have the opportunity to be listed on an organization’s site, make sure they have a link pointed back to your website.
It does not matter which method of free marketing you choose to employ, be it free websites or blogs, social networking or article marketing. Everything you do online will increase the chances that someone will find your site or contact information and call for your products or services.

